Originally created as a response to COVID-19, Dr Alena Kostyk and Dr Jaylan Azer are lending their technical and digital marketing expertise to two ESRC-funded projects on digital tourism. Dr Kostyk is developing virtual reality (VR) experiences with three Scottish museums, sharing her knowledge and working with local filmmakers to help them enter the niche VR market. Dr Azer is working with the Outer Hebrides Tourism Community to help boost the digital engagement and marketing skills of the restaurants on the Isles by producing the ’food with a view’ brand and hashtag which has been widely shared on social media. Together, the two projects have the potential to reach thousands of virtual and physical tourists, therefore enhancing their experiences and developing skills in outlying communities.
Targeting Non-Communicable Diseases through Interactive Health Ecosystems
Professor Nuran Acur’s pioneering research project with Professor Sandosh Padmanabhan (Medicine) has led to major health and social improvements in community health clinics in rural and remote Indonesia. Targeting Non-communicable Diseases through Interactive Health Ecosystems (TANDEM) combines existing healthcare and data analytics solutions in a novel way to develop an interactive digital health ecosystem for the management of non-communicable diseases (NCD), such as cardiovascular disease, cancer and diabetes screening. Their work has led to improved care and management of NCD patients, enabling early diagnosis and developing new strategies for targeted therapy, controlling healthcare costs. The project has received £64,644 from the British Council with Telkom University serving as an external partner. TANDEM demonstrates the University's potential as a world changing research community and what can be achieved through open co-innovation and co-operation, drawing inspiration and strength from partnerships worldwide.
Connected Digital Health Innovation System for COVID-19
Professor Nuran Acur, Professor Muhammad Imran (Engineering) and Dr Yusuf Sambo (Engineering) are leading the Connected Digital Health Innovation System for COVID-19 (CODIS) project. The team have been working in collaboration with Telefonica Darwin Innovation Group developers and other stakeholders on the Connected Mobile Health Clinic (CMHC). This clinic on wheels is supported by a 4G/5G mobile network and connected to a cloud-based fleet and inventory management platform. It is designed to visit care homes for remote testing of residents and delivery of essential medical supplies. COVID-19 test results of the care home residents are sent to a secure cloud server via the mobile network for real-time epidemiological and management analysis. It is hoped that the scaled model will be used in future for other types of remote diagnostics, health management and tele-consultation for the NHS. The project has received £34,723 from the Engineering and Physical Sciences Research Council (EPSRC) Impact Acceleration Account in partnership with Darwin Innovation Group. Dr Natalia Lukaszewicz serves as the Research Associate and Mr Carlos Carbajal Pina is the Research Assistant on this project.
Designing business models
Cluster members are active in Knowledge Transfer Partnerships (KTPs), a funding scheme that helps UK-based businesses innovate and grow. Dr Stephan von Delft is currently working with Professor Neil Hawkins (Institute of Health and Wellbeing) and Professor Karin Oien (Institute of Cancer Sciences) to assist a Glasgow-based research, development and services lab. The researchers are designing new business models for precision medicine and drug discovery technologies. Dr von Delft previously collaborated with a Scottish insurance broker to develop a new business model for the firm. Both projects received funding from Innovate UK. If you are interested in collaborating with our researchers, please contact our Connections with Practice Team for further information.
New Game-Changing View of Visual Content on Social Media
New Research has been conducted by Adam Smith Business School's Dr Jaylan Azer and co-authors Matthew Alexander and Lorena Blasco-Arcas.
The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.
The research explored 29,000 pictorial posts created by individual users on the official Instagram and Facebook pages of Amazon, Apple, American Airlines and Nike.