New research reveals how people engage with brands using images
The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.
Accounting and Finance, part of the triple-accedited Adam Smith Business School at Glasgow, has had an international reputation for high quality research since 1925.
We are a broad subject group, bringing together expertise in the main areas of:
- finance and market based research
- financial reporting
- management accounting and control
We also have specialist knowledge of accounting education, accounting history, auditing and corporate governance. If you study with us, you can gain career-enhancing professional skills and a degree accredited by all the major UK professional accounting bodies.
Subject league tables
2nd in UK
Times & Sunday Times Good University Guide [Accounting & Finance]
World top 100
Adam Smith Business School news
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27 Sep
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01 Sep
Adam Smith Business School confirms itself in the top 2% of business schools glo
University of Glasgow Adam Smith Business School has officially received re-accreditation from the Association of MBAs (AMBA), one of the world’s leading authorities in post-graduate business education, demonstrating its continuing commitment to excellence in management education. -
09 Aug
Pioneering project set to boost innovation adoption in UK financial services
Smaller Scottish businesses, who often struggle to keep pace with big financial institutions when it comes to harnessing the latest growth-enabling technologies, will soon be able to benefit from an innovative national initiative.
Adam Smith Business School events
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06 Jan
January - December. Adam Smith 300 year anniversary
January - December. Celebrating the legacy of Adam Smith’s life and work -
04 Aug
29 September. Productivity Matters Conference
29 September. Fit for the future: how organisations can survive and flourish